Bleaching Bonanza: A Clinical Update on Tooth Whitening Marketing, Materials, Methods and Myths.

With the move toward minimally invasive cosmetic dental treatments and the ever-expanding variety of tooth whitening products on the market today, internal, and external bleaching options are now able to afford the clinician with a predictable, safe, and effective means to lighten and bright a patient’s natural dentition. Many of these products, such as low concentration carbamide peroxide, have additional revenue generating potential as an oral hygiene adjunct which can greatly assist many patients who are not necessarily interested in aesthetic enhancement. This presentation will outline the most up-to-date materials, procedures, and protocols, dispel the myths, and reveal many outside-the-box marketing strategies that exist for the contemporary dental practice.