326: How AI Is Changing Patient Search and Dental Marketing

MDIB 2024 Social Summit Event Speaker Jeff Gladnick

Jeff Gladnick, Founder and CEO of Great Dental Websites, returns to the podcast for a conversation on how AI is changing the digital landscape for dentists. From patient search behavior to marketing strategies and practice operations, Jeff shares practical insights on what’s working now, what to watch out for, and how to use AI as a tool without losing the human touch. Episode 326 is available for download now on all of the top podcast platforms or listen now by clicking the player above!

Episode highlights:

  • The growing role of AI tools like ChatGPT in how patients search for and choose dentists
  • Practical ways dentists can use AI for marketing, call tracking, and after-hours support
  • Why original, well-structured content is still the key to standing out online
  • Where AI helps (and falls short) in web design and copywriting for practices

Meet this week’s guest:

Although Jeff comes from a family of 7 dentists, he never received “the calling” and instead became a software engineer. After creating a website for his dad’s clinic, he was approached by other members of his family to create their websites, and eventually founded Great Dental Websites. What started as a family project has evolved into the company it is today, serving over 900 practices worldwide, supported by a team of over 35 employees between our Denver and Sydney offices.
https://www.greatdentalwebsites.com/

Find us on Social Media: @MommyDentistsinBusinessMediaNetwork @GreatDentalWebsites

Join the Hive to Earn CE

Our self-study courses offer the opportunity to earn continuing education credit by listening to specific episodes of our podcast, and then taking an online quiz for certification. 

Episodes You May Enjoy

Dr. Grace Yum has quietly become one of the highest-profile pediatric dentists in Chicago and beyond.

She is in a small pool of less than 5% of all dentists who become certified in pediatrics. She also founded and built Yummy Dental and Orthodontics for Kids into a leader in its category. In this Podcast, Dr. Yum shares pearls of wisdom based on her experience that are designed to help moms be successful in their medical careers and in their lives more broadly. She interviews a rotating cast of experts who give invaluable advice from a variety of perspectives: fashion stylists, lawyers, CEOs, nutritionists, skincare experts, parenting experts and more. Along the way, Dr. Yum shares the secrets to her success in balancing motherhood and her growing business interests in dental, real estate and beyond.

Subscribe to the podcast on Apple Podcasts, Spotify, Stitcher, TuneIn Radio or iHeartRadio as well as follow MDIB on Facebook and subscribe to our YouTube channel to get all the latest updates on future episodes!