340: Marketing in the Age of AI: Growing Your Dental Practice

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In this episode, Dr. Grace Yum is joined by Chris Pistorius, CEO of Kickstart Dental Marketing, to break down how AI, search behavior, and patient expectations are changing how practices attract new patients. The conversation covers practical strategies for sustainable growth and the common mistakes quietly costing practices patients. Episode 340 is available for download now on all of the top podcast platforms or listen now by clicking the player above!

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Episode Highlights:

  • Why dental marketing must be customized—not one-size-fits-all
  • How AI is reshaping search behavior beyond traditional Google results
  • The role of websites, SEO, and content in long-term visibility
  • Why tracking calls, conversions, and ROI is critical to responsible growth
  • Simple, practical marketing strategies dentists can implement right now

Meet this week’s guest:

Chris Pistorius is a dental marketing expert, speaker, and host of the No BS Dental Growth Podcast. Through his company, KickStart Dental Marketing, which has been helping dental practices grow for over 17 years, Chris helps dentists attract more patients, improve case acceptance, and scale their practices with actionable marketing strategies and operational insights. Known for breaking down complex marketing and business concepts into simple, practical steps, Chris empowers dentists and their teams to achieve sustainable growth while building trust with patients.

Find us on Social Media: @MommyDentistsinBusinessMediaNetwork @kickstartdental

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Dr. Grace Yum has quietly become one of the highest-profile pediatric dentists in Chicago and beyond.

She is in a small pool of less than 5% of all dentists who become certified in pediatrics. She also founded and built Yummy Dental and Orthodontics for Kids into a leader in its category. In this Podcast, Dr. Yum shares pearls of wisdom based on her experience that are designed to help moms be successful in their medical careers and in their lives more broadly. She interviews a rotating cast of experts who give invaluable advice from a variety of perspectives: fashion stylists, lawyers, CEOs, nutritionists, skincare experts, parenting experts and more. Along the way, Dr. Yum shares the secrets to her success in balancing motherhood and her growing business interests in dental, real estate and beyond.

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