One-size-fits-all marketing is frustrating and is costing you new patients. When your marketing tells your story, ideal patients choose you and your practice grows.

In this engaging, high-impact session, marketing expert and Studio EightyEight CEO, Joshua Scott introduces a proven strategy that’s helped over 500 dental practices grow with clarity and confidence: Story-Driven Creative + Performance Marketing = Predictable Growth.

With 20+ years in the dental space, Josh shares insights from real-world client campaigns, brought to life through multimedia visuals and case studies. You’ll see how branding, websites, video, and copywriting integrate with digital ads, SEO, and social media to create aligned marketing that actually performs.

You shouldn’t have to be a marketing expert to grow a practice. Whether you’re a solo practitioner or leading a multi-location group, this course will show you how to align your message with modern marketing methods to attract the right patients, build trust, and grow with confidence. No hype, no marketing fads, no anomaly examples—just a powerful formula for marketing that actually works.

Whether you’re a solo practitioner or managing a group, this session helps you stop guessing and start marketing with purpose. No hype, no marketing fads, no anomaly examples—just a clear strategy to attract the right patients, build trust, and grow predictably.

Discover why your handpiece and bur selection dramatically impacts scan accuracy, learn tissue retraction methods that expose margins without bleeding or artifact creation, and master the preparation details that separate successful digital practices from those still struggling with their scanners. Whether you’re new to digital dentistry or tired of inconsistent scan results, this session provides the technical foundation you need to achieve predictable, profitable digital workflows.

Stop fighting your technology and start making it work for you – your scanner is only as good as your preparation techniques!