This week, Dr. Grace Yum welcomes back Joshua Scott, CEO of Studio EightyEight, to unpack what’s really driving successful dental marketing today. From the power of a strong brand to story-driven creative and performance marketing, Joshua shares how practices can achieve consistent, predictable growth through marketing that truly works. Episode 316 is available now on all major podcast platforms—or listen instantly by clicking the player above!
Episode highlights:
- Why a brand-first strategy drives stronger long-term growth than ads or SEO alone
- Creative ways to consistently capture attention in a crowded market
- How AI is changing dental marketing—and where the human touch still matters
- How intentional, value-driven content strengthens your marketing and ROI
- The long-term value of consistent marketing budgets in building trust and visibility
Meet this week’s guest:
Joshua Scott is a marketing speaker and fractional CMO who has spent the last 23 years in the dental industry. He is the owner and CEO of Studio EightyEight – Dentistry’s Story-Driven Marketing Agency. Recently named as the Top Healthcare Marketing Agency in the United States by Healthcare Business Review, their mission is to create more authentic marketing by telling better stories.
Josh currently resides in New Albany, Ohio where he collects Air Jordans (over 100 pairs), recently completed his level 3 sommelier (pronounced SOMM-AL-YAY) certification and typically ends his day at Crossfit. He’s been married to his high school best friend, Joanna, for 27 years and has two children, Caden (age 18) and Aliya (age 14).
You can learn more about him and Studio EightyEight at www.s8e8.com.Find us on Social Media: @MommyDentistsinBusinessMediaNetwork @Studio8e8 @JoshuaScott
