Artificial Intelligence is no longer optional—it’s a powerful tool redefining how modern dental practices approach marketing. In this one-hour session, marketing strategist and Studio EightyEight CEO, Joshua Scott, will guide practice owners through AI’s evolving role in content creation, search engine optimization, digital advertising, and social media strategy. Attendees will gain clarity on how to effectively integrate AI into their marketing efforts, with practical, real-world applications that are both accessible and immediately actionable. From generating relevant content to enhancing your practice’s online visibility, this session delivers a concise yet impactful blueprint for staying competitive in an AI-driven landscape. This course is ideal for dental professionals who want to better understand AI’s potential and walk away with tangible strategies to elevate their marketing—without needing a tech background.
1. Understand the current role of AI in marketing and how it’s transforming the way dental practices engage with patients online.
2. Identify AI-powered tools that assist with content creation, SEO optimization, advertising, and social media management.
3. Create a basic AI-assisted content strategy tailored to the specific needs and voice of a dental practice.
4. Utilize AI to enhance local SEO efforts, improve search rankings, and drive organic traffic to the practice website.
5. Incorporate AI into paid advertising strategies to improve targeting, messaging, and overall campaign performance.
6. Develop a social media workflow that leverages AI to maintain consistency, save time, and increase audience engagement.
