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Bleaching Bonanza: A Clinical Update on Tooth Whitening Marketing, Materials, Methods and Myths 2.0


With the move toward minimally invasive cosmetic dental treatments and the ever-expanding variety of tooth whitening products on the market today, internal, and external bleaching options are now able to afford the clinician with a predictable, safe, and effective means to lighten and brighten a patient’s natural dentition. Many of these products, especially the various formulations of carbamide peroxide gel, have additional revenue-generating potential as a value-added treatment for patients undergoing aligner therapy, and as an oral hygiene adjunct which may greatly assist those patients who are not necessarily interested in aesthetic enhancement. This presentation will outline the most up-to-date tooth bleaching materials, procedures, and protocols, dispel the myths, and reveal many low-cost and out of the box marketing strategies that exist for the contemporary dental practice.

  • Identify the most common etiological causes of tooth discoloration and the treatment options available to patients for treatment with these conditions.
  • Review the factors which contribute to the efficacy and predictability of the various tooth whitening protocols in the treatment of discolored natural dentition.
  • Investigate many of the widely held dogmas and myths surrounding current tooth bleaching techniques and clinical recommendations.
  • Establish evidence-based protocols utilizing various materials and methods for in-office and take-home tooth bleaching strategies to improve successful aesthetic/hygienic dental outcomes for existing patient base.
Special Guest(s):

Dr. Miles Cone

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