Bleaching Bonanza: A Clinical Update on Tooth Whitening Marketing, Materials, Methods and Myths 2.0

With the move toward minimally invasive cosmetic dental treatments and the ever-expanding variety of tooth whitening products on the market today, internal, and external bleaching options are now able to afford the clinician with a predictable, safe, and effective means to lighten and brighten a patient’s natural dentition. Many of these products, especially the various formulations of carbamide peroxide gel, have additional revenue-generating potential as a value-added treatment for patients undergoing aligner therapy, and as an oral hygiene adjunct which may greatly assist those patients who are not necessarily interested in aesthetic enhancement. This presentation will outline the most up-to-date tooth bleaching materials, procedures, and protocols, dispel the myths, and reveal many low-cost and out of the box marketing strategies that exist for the contemporary dental practice.