In this episode, Dr. Grace Yum welcomes back Joshua Scott, CEO of Studio EightyEight to explore what truly drives growth in modern dental practices. They discuss why marketing is about long-term momentum—not quick fixes—how digital presence shapes patient decisions, and why consistent branding and patient experience are essential for lasting success. Episode 348 is available for download now on all of the top podcast platforms, or listen now by clicking the player above!
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Episode highlights:
Why marketing is about long-term momentum, not quick results
How your digital presence impacts patient trust and decisions
Common marketing mistakes like low ad spend and missed calls
The role of branding and patient experience in practice growth
How AI and content (especially video) are shaping the future of dental marketing
Meet this week’s guest:
Joshua Scott is a seasoned marketing speaker and fractional CMO with over 24 years of experience in the dental profession. He is the owner and CEO of Studio EightyEight – Dentistry’s Story-Driven Marketing Agency. Recently named as the Top Healthcare Marketing Agency in the United States by Healthcare Business Review, their mission is to create more authentic marketing by telling better stories.
Josh currently resides in New Albany, Ohio where he collects Air Jordans (over 100 pairs), has completed his level three sommelier (pronounced SOMM-AL-YAY) certification and typically ends his day at Crossfit. He’s been married to his high school best friend, Joanna, for 29 years and has two children, Caden (age 20) and Aliya (age 16).
You can learn more about him and Studio EightyEight at www.s8e8.com.
Our self-study courses offer the opportunity to earn continuing education credit by listening to specific episodes of our podcast, and then taking an online quiz for certification.
Dr. Grace Yum has quietly become one of the highest-profile pediatric dentists in Chicago and beyond.
She is in a small pool of less than 5% of all dentists who become certified in pediatrics. She also founded and built Yummy Dental and Orthodontics for Kids into a leader in its category. In this Podcast, Dr. Yum shares pearls of wisdom based on her experience that are designed to help moms be successful in their medical careers and in their lives more broadly. She interviews a rotating cast of experts who give invaluable advice from a variety of perspectives: fashion stylists, lawyers, CEOs, nutritionists, skincare experts, parenting experts and more. Along the way, Dr. Yum shares the secrets to her success in balancing motherhood and her growing business interests in dental, real estate and beyond.
