In this episode, Dr. Grace Yum talks with Steijn Pelle, CEO and co-founder of Lassie, an AI platform designed to automate dental insurance posting, billing, and administrative workflows. Steijn explains how Lassie replaces time-consuming manual tasks, reduces errors, and helps practices reclaim valuable time—leading to smoother operations, less stress, and more focus on patient care. Episode 342 is available for download now on all of the top podcast platforms or listen now by clicking the player above!
Episode Highlights:
- How Lassie automates EOB posting, write-offs, paper checks, and digital payments to simplify dental office workflows
- How AI-driven systems reduce administrative workload and stress—saving practices an average of 60–70 hours per month
- Why automation improves accuracy with consistent, rule-based posting that minimizes costly manual errors
- How AI supports team members by freeing them up for treatment planning, patient communication, and higher-value tasks
- What’s ahead for AI in dentistry, from automated claims and eligibility checks to smarter billing and scheduling
Meet this week’s guest:
Steijn Pelle is the CEO and Co-founder of Lassie. After a mommy dentist in business, Dr. Grace Kwon of Menlo Park, showed him just how much time practice owners spend buried in admin work, he made it his mission to make running a dental office easy. The AI his team developed is now loved and trusted by over 1,000 dentists across the country—and growing fast. Before Lassie, Steijn was an early growth leader at Robinhood, Coinbase, and HealthTap, where he helped millions adopt technology they love to use. Originally from the Netherlands and the grandson of a small business owner, Steijn deeply understands the challenges of running a business and is passionate about helping doctors and their teams spend more time with patients.
Find us on Social Media: @MommyDentistsinBusinessMediaNetwork @lassieai
